Audio Immersion Zones
To celebrate the release of Jurassic World: Fallen Kingdom, Universal Pictures, in collaboration with MediaCom and JCDecaux, transformed London’s King’s Cross Station into a prehistoric spectacle. The immersive campaign, dubbed Channel Jurassic, brought the Isla Nublar experience to life using digital out-of-home (DOOH) media and experiential installations designed to captivate commuters and drive ticket sales.
Installing a custom audio system in a high-traffic, safety-critical environment like King’s Cross Station posed several challenges:
Ensuring full compliance with strict safety regulations
Designing a retrofit system that could integrate with existing infrastructure
Allowing emergency override of audio feeds for station announcements
We worked closely with the client and station authorities to define the technical requirements and safety protocols. Our team designed a bespoke audio system that:
Projected ambient jungle soundscapes and dinosaur effects
Included emergency override capabilities
Met all hardware and installation safety standards
This careful planning ensured the system enhanced the experience without compromising operational safety.
The immersive takeover sparked excitement across London, transforming the everyday commute into a blockbuster experience. The audio zone wasn’t just a cool feature — it was a game-changer. It played a pivotal role in:
Elevating the customer journey by layering in rich, sensory storytelling that made the campaign unforgettable
Driving engagement through moments of surprise and delight — from rumbling dino footsteps to sudden roars that turned heads
Amplifying brand visibility and boosting ticket sales for Jurassic World: Fallen Kingdom, turning passive passersby into active fans
London was buzzing — commuters were captivated, social feeds lit up, and the campaign truly roared to life.
