Personalised Audio Zones
Bentley offers customers a unique opportunity to experience the heart of Bentley, visiting the factory and the brand’s flagship CW1 House. To elevate the sensory experience of this prestigious tour, Bentley selected Focal Audio—renowned for its high-fidelity sound systems—as the hardware partner for the site. To ensure seamless integration and optimal performance, Skratch®, an approved installer for Focal, was appointed as the installation and commissioning partner.
The audio system had to be installed in a discreet and unobtrusive manner, ensuring that the visual aesthetics of the site remained untouched and true to Bentley’s refined design ethos. In addition, the zoning of the audio was meticulously designed to follow the natural flow of the visitor journey, with precise calibration to prevent sound bleed between areas. This careful orchestration ensured a seamless and immersive experience, allowing guests to engage fully with each stage of the tour without distraction.
During the commissioning process, we focused on aligning the audio quality with Bentley’s exacting standards—ensuring the sound experience matched the luxury and refinement of their vehicles. We also collaborated with the build team to factor in materials and spatial layout, which were critical in designing the audio zoning. This ensured a smooth auditory transition for visitors, with no sound bleed between zones, creating a truly immersive and high-end experience.
Beyond technical excellence, the solution delivered an elevated visitor experience, empowering location staff with an intuitive interface to manage playlists and curate bespoke audio environments for special events. This flexibility added a dynamic layer to the tour, allowing Bentley to tailor the atmosphere to suit different audiences and occasions—further reinforcing the brand’s commitment to luxury, innovation, and customer engagement.
At Skratch, supporting a manufacturer like Bentley is a responsibility we take seriously—it’s not just our reputation on the line, but also that of our partners. We worked closely with both the solution provider and Bentley’s team to fully understand the brief and its unique requirements. Our involvement began with a detailed review of the solution design, ensuring that all hardware was installed discreetly and with precision, with particular attention to cable management and mounting solutions to preserve the site’s aesthetics.
