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- 8th September, 2025
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- 8th September, 2025
Skratch® Builds L.B. Foster Sky-Scraping Showstopper for RIA 2025
At the 2025 Railway Industry Association Innovation Conference, Skratch® didn’t just support L.B. Foster colleagues we helped them steal the show.
The Railway Industry Association (RIA) Innovation Conference 2025—held at ICC Wales—is the cornerstone event for progress and transformation in the UK rail sector.
Tasked with crafting a standout presence at ICC Wales, we transformed a simple brief into a disruptive visual experience that turned heads and earned accolades. The stand was a blend of sustainability, spectacle, and strategic branding.
Reuse Meets Reinvention
The foundation of the display was a repurposed LED arch salvaged from a previous event in Berlin.
Despite transportation damages, the Skratch® team meticulously repaired and revived the structure, breathing new life into it for the ICC Wales stage.
Tech That Captures Attention
Integrated into the stand was a hypervision holographic fan display, spinning an animated 3D model of the L.B. Foster logo—a visual that stopped attendees in their tracks.
A 50" TV was seamlessly encased into the unit, ensuring smooth presentation delivery without compromising aesthetics. The video content was remotely deployed via Skratch® CMS.
Strategic Design for Visual Impact
David Clarke, Sales and Marketing Director at L.B. Foster, shared the vision behind the setup:
“We briefed Skratch® with a simple yet bold idea: we wanted our branding to be visible from every angle. And Skratch® delivered. As RIA themselves commented: If there was an award for best stand at the show, L.B. Foster would have been crowned the winner. This is all thanks to our colleagues at Skratch®.”
Gavin Wright, Director of Operations at Skratch® emphasised the importance of their collaboration:
“Supporting L.B. Foster in rail industry events is paramount to what we’re doing here at Skratch®. The transport sector is a perfect avenue for digital displays, and integration of holographic display demonstrated how such technology can transform stations and platforms.”
From holograms to high-impact visuals, the RIA Innovation Conference 2025 wasn’t just about conversation—it was about seeing innovation in action. L.B. Foster and Skratch® reminded attendees that when engineering meets creativity, the rail industry gets a glimpse of its future.
